How To Complete The Creative Brief
Learn why making the time to complete the Creative Brief is so valuable! Ok, so we discussed what a Creative Brief is in a previous article, but what else should you know about completing the brief? You, as the client should have a deep understanding of your own business, but for lots of reasons, this […]
What A Creative Brief Is & Why It’s Used
The Creative Brief, or The Brief as it is often referred to, is the basis of every good Website design. Your website developer will take one when you meet to get a sense of what your website will look and feel like, but as copywriters, we take one too so that we can find out […]
Pros & Cons Of Using A Professional Copywriter
Thinking about engaging a copywriter? But also think you could simply knock up the words yourself? Here’s some things to consider before making a decision. Maybe you can write the words yourself, and if you’re a great writer already, that’s a cost-effective way to go. But if you’re not a great writer, there are […]
Top 10 Questions To Ask A Copywriter
Tips and tricks to ensure you get a good one! There are lots of copywriters out there so it pays to be careful who you choose, and to help you out, here’s the top 10 questions to ask a copywriter before you hire them. Don’t use price as the gauge because like anything, if you […]
So – What is Content?
Content. To speak the word “content” with a certain inflection, one could be immediately drawn to a lakeside cabin in the woods, the smell of pine filling the air and the occasional chirp of a bird only adding to the serenity as you rock the old wooden chair back and forth with a book in […]