Thinking about engaging a copywriter? But also think you could simply knock up the words yourself?
Here’s some things to consider before making a decision.
Maybe you can write the words yourself, and if you’re a great writer already, that’s a cost-effective way to go.
But if you’re not a great writer, there are a few drawbacks to doing it yourself:
1. Do you have the time to write the words yourself?
It takes time to write good copy and if you don’t have the time to do it, your great ideas will be delayed. For every day your website is not up or your brochures and advertising material isn’t circulating you’re losing business.
2. Do you have the skill to write persuasive copy?
Copywriting is both an art and a science and takes years to master the craft. The words you use will directly influence people’s decision to buy from you. Sure, there’s a cost to hiring a professional copywriter but (depending on the value of your service) just one or two new customers could pay for the entire copywriting job. Surely it’s worth investing a few dollars to show off your business in the best possible light? After all, you’ve gone to a lot of effort to establish your business and ideas, it’d be a shame to lose them just because the words you used weren’t compelling.
3. Do you understand what is needed to get on page one of Google?
It’s a harsh reality but if your business is not on page one, it’s not in business. Did you know that people don’t even look past the 5th search result on page one* – so not only do you have to be on page one, you also have to be listed in the top 5 results or you’re just not being seen.
* Source: Jacob Nielsen, www.useit.com
The words you use on your site (both on the page and behind the scenes – ie in the metatags) directly influence where Google ranks your website. If you think you can write those words yourself, go for it. If not, you need to hire a professional copywriter who’s an expert at search engine optimization (SEO)
copywriting. Bluejay Writing can deliver SEO copywriting, check out my services pages for more info.
4. Are you the best person to promote your business?
This may seem like an obvious answer – you’re probably thinking ‘Yes! I know my business better than anyone!’ but that knowledge can also be a negative.
Do you know the business so well that you can’t see what the customer sees anymore? Sometimes we get so buried in our projects we can’t see the woods for the trees, you know what I mean?
Maybe you’ve become jaded and can’t see why people would choose you or alternatively, maybe you think you’re better than you are and no-one has the guts to challenge you on whether that’s true.
A professional copywriter is an expert at looking at your business with ‘fresh eyes’ and helping you find the gold nuggets that make your business stand head and shoulders above the rest. And they know how to write the words that will make you business be seen.
Most importantly, a good copywriter will provide an objective, honest and unbiased viewpoint that so many business owners can’t find elsewhere.
What Are Your Competitors Doing?
A copywriter will also look at what the competitors are doing and find a way to ensure you are the compelling winner. Customers have a vast array of competitor sites right at their fingertips and can access them with a click, so we have to know what they’re up to.
Not knowing what your competitors are doing is suicide for any business.
So there it is, if you are in need of a copywriter to help your business get seen, get in touch with Bluejay Writing today and let’s discuss some exciting new projects.