How to ensure your website is working hard for your business.
Ever wondered what the secrets to a successful website are? You already know this, but your website will be one of the most important marketing tools you’ll ever have. However, most people think that they can simply launch a site and get new customers.
This is not quite true, and if it’s worked for anyone – please let me know your secrets!
There are a few things that need to be done before a site can start generating new business.
The first one is obviously getting the site designed and developed and the second is getting the site populated with content ie writing the words.
These two elements determine the success of a website and potentially the overall success of your business.
How To Create A Great First Impression
When you land on a website, the first thing you do is form an impression of that company.
It takes about three seconds for this impression to form. Not a lot of time to make an impact, right?
Well, with the right words it could be just enough time to hook your potential customer and keep them interested.
If you can’t grab your prospects by the throat and give them compelling reasons to stick around in those first three seconds, they’ll click out and on to your competitor’s site in the blink of an eye. The first impression is crucial and that’s really the secret to a successful website.
How is this first impression created? Simple. It’s based on two things.
The first is the look of the site – the colours, the font, the feel and the design of the website. If the site looks messy, is difficult to navigate or hard to read, it’s unlikely to convert visitors into paying customers.
That all-important first impression is secondly created based on the words you use on the site.
The words, or ‘copy’, as we call it, are critical to taking your prospective customer on the ‘journey’ as to why they should buy your product or service. And here’s where engaging a great copywriter can help you.
How To Ensure Your Website Gets Noticed
Google ranking is what determines if your website hits page 1 or page 10 in a search query, and who really goes looking all the way to page 10 for what they want right?
My last blog touched on that fact that most people don’t even look past the 5th search result on page one.* So not only do you have to be on page one, you also have to be listed in the top 5 results or you’re just not being seen.
* Source: Jacob Nielsen, www.useit.com
So how do you make yours a successful website in getting noticed by Google?
One choice is paying for the privilege, but that costs money and also tends to look a bit ‘spammy’ and may not give a great return on your investment. Most people avoid clicking on the ‘Ad’ search results, don’t they? I know I sure do.
The other option is by employing the dark art of Search Engine Optimisation (SEO) copywriting.
The words you use determine how well your website ranks on Google and other search engines so it’s critical you use the right words that sell you in the right way. A professional SEO copywriter understands what Googles considers important and knows how to craft compelling content that gets you ranked highly by Google.
This gets your website noticed and gets you on page 1, which is a great place to be found by new customers and making your website a success!
If you think that paying a copywriter is an expense you can’t afford, I challenge you to consider how many potential customers and sales you are losing by being buried back in page 10 of a Google search. It makes sense to engage a professional who has been trained and understands what Google is looking for, and Bluejay Writing is just that professional. Offering SEO copywriting and website audits, why don’t you reach out today to talk about how I can help your website stand out and be noticed.