So – What is Copywriting?
What is Copywriting and how can it help you and your business grow? Copywriting /ˈkɒpɪrʌɪtɪŋ/ noun: copywriting “I’ve started freelance copywriting in the evenings and at weekends” No, it’s not to put a stamp of ownership on your great work of art or some other original creation or piece of intellectual property. That’s a whole other […]
How To Complete The Creative Brief
Learn why making the time to complete the Creative Brief is so valuable! Ok, so we discussed what a Creative Brief is in a previous article, but what else should you know about completing the brief? You, as the client should have a deep understanding of your own business, but for lots of reasons, this […]
What A Creative Brief Is & Why It’s Used
The Creative Brief, or The Brief as it is often referred to, is the basis of every good Website design. Your website developer will take one when you meet to get a sense of what your website will look and feel like, but as copywriters, we take one too so that we can find out […]
SEO Website Design
What it is, and why you need it. When it comes to building a successful online business, having a well-designed and optimised website is essential. This is where SEO (search engine optimisation) comes into play. SEO website design is the process of creating a website that not only looks good but also performs effectively in […]
Email Marketing – What It Is and Why You Need It.
Getting the attention of your target audience is one thing, keeping it however can be a whole other matter. Here’s how having a clear email marketing campaign and strategy, plus great great content, can help your business. Email marketing is one of the best ways to reach your audience and build relationships with them. It’s […]
Secrets To A Successful Website
How to ensure your website is working hard for your business. Ever wondered what the secrets to a successful website are? You already know this, but your website will be one of the most important marketing tools you’ll ever have. However, most people think that they can simply launch a site and get new customers. […]
Pros & Cons Of Using A Professional Copywriter
Thinking about engaging a copywriter? But also think you could simply knock up the words yourself? Here’s some things to consider before making a decision. Maybe you can write the words yourself, and if you’re a great writer already, that’s a cost-effective way to go. But if you’re not a great writer, there are […]
Top 10 Questions To Ask A Copywriter
Tips and tricks to ensure you get a good one! There are lots of copywriters out there so it pays to be careful who you choose, and to help you out, here’s the top 10 questions to ask a copywriter before you hire them. Don’t use price as the gauge because like anything, if you […]
So – What is Content?
Content. To speak the word “content” with a certain inflection, one could be immediately drawn to a lakeside cabin in the woods, the smell of pine filling the air and the occasional chirp of a bird only adding to the serenity as you rock the old wooden chair back and forth with a book in […]